Meaning & use
positioning
The way a product, brand, or person is presented or placed relative to others in a market or space.
See it in a sentence
The company's positioning as an affordable alternative helped it win budget-conscious customers.
Careful positioning of the camera captured the entire skyline in one shot.
A note on using this word
In business, positioning usually refers to how a brand is perceived versus competitors, not just physical placement.
Words with a similar meaning
placementframing
Choose a synonym to suit the sentence. Meanings can overlap without being identical.
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