Meaning & use
positioning
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Meanings
noununcountablebusiness
The way a company presents a product or brand so that customers see it as different from and better than competitors.
Grammar: Used as an uncountable noun: talk about positioning, not a positioning or positionings.
Patterns
- the positioning of something
- brand/product positioning
- a positioning strategy
The company's new positioning focuses on safety rather than speed.
Good positioning helps customers understand why they should choose your brand.
Their positioning as a luxury brand allows them to charge higher prices.
noununcountable
The act of putting someone or something in a particular place or situation.
Grammar: Often followed by of: the positioning of troops.
Patterns
- the positioning of something
- careful positioning
The careful positioning of the cameras allowed them to film the whole scene.
The positioning of the furniture made the room feel larger.
Common combinations
- brand positioning
- Their brand positioning targets young professionals.
- market positioning
- Market positioning is key to standing out in a crowded industry.
- strategic positioning
- The firm changed its strategic positioning after the merger.
- product positioning
- Product positioning can make or break a new launch.
Synonyms and how they differ
Word family
Practice
The marketing team discussed the new ______ of the brand to appeal to younger customers.
Choose one answer.
"Positioning" is the uncountable noun for how a brand is presented. "Position" is countable and usually means a physical place or job; "positions" is plural and would not fit the singular article "the new"; "positioned" is a verb form.
Make it your own
Write a sentence using “positioning”, then check it and compare it with the examples above.