Meaning & use
branding
The process of creating and shaping a distinct identity and image for a company or product.
See it in a sentence
The startup hired a designer to handle its branding, from the logo to the packaging.
Consistent branding across social media helped the shop attract loyal customers.
A note on using this word
"Branding" originally meant marking cattle with a hot iron; the marketing sense builds on the idea of a mark that signals identity.
Words with a similar meaning
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