potential buyer

Meaning

1. 1nouncountablebusiness

   A person or organization that might purchase something but has not yet decided to do so.

   Grammar: Countable: a potential buyer, several potential buyers.

   Patterns

   • a potential buyer for something
   • a potential buyer of something

   A potential buyer came to view the house on Saturday.

   The seller has already contacted several potential buyers for the business.

   We're talking to a potential buyer for our old car.

Word forms

Common combinations

attract potential buyers

Fresh paint can attract potential buyers.

find a potential buyer

The agent hopes to find a potential buyer by spring.

show to a potential buyer

We showed the flat to a potential buyer today.

interested potential buyer

An interested potential buyer made an offer.

pool of potential buyers

The ad reached a wide pool of potential buyers.

Synonyms and how they differ

prospective buyer

Prospective buyer means the same and is slightly more formal, often used in property.

prospect

A prospect is sales jargon for anyone who might become a customer, even without buying intent.

would-be buyer

Would-be buyer suggests someone who wants to buy but may be unable to.

lead

A lead is a business term for a possible customer and is less about a specific item.

Opposites

Word family

potential adjective

possible but not yet actual

potentially adverb

possibly

buyer noun

a person who buys

buy verb

to get something by paying

Commonly confused: potential buyer or potential client?

Practice

Make it your own

Write a sentence using “potential buyer”, then check it and compare it with the examples above.

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