Meaning & use
productise
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Meanings
verbtransitive
To turn a service, skill, or idea into a standard product that can be sold.
Grammar: Takes an object: productise a service.
Patterns
- productise something
- productise a service
- productise an idea
The consultancy productised its advice into an online course.
It took two years to productise the technology and sell it to other firms.
They are trying to productise their design skills so they can reach more clients.
verbtransitivedisapproving
To make something more like a mass-market product, often losing its individual character.
Grammar: Often used in a disapproving way about art, education, or healthcare.
Patterns
- productise something
- productise education
- productise art
Critics say the university has productised education and treats students as customers.
Some feel that music has been productised and lost its soul.
The festival has become productised, with sponsors controlling every stage.
Word forms
| third person singular | productises |
|---|---|
| past tense | productised |
| past participle | productised |
| -ing form | productising |
Common combinations
- productise a service
- They productised their service so it could be sold online.
- productise an idea
- It's hard to productise an idea without a clear customer need.
- productise a skill
- She productised her writing skill into a set of templates.
- productise the business
- The startup productised its business to scale faster.
Synonyms and how they differ
- commercialize
- Commercialize means to make something commercial for profit, often with a negative tone; productise focuses on turning it into a standard product.
- package
- Package means to present something in a neat, sellable form; productise is broader and often includes creating a repeatable product.
- standardize
- Standardize means to make things the same; productise means to make something into a product, which may include standardizing it.
Word family
- product noun
- Something made or grown to be sold.
- productization noun
- The process of turning something into a product.
- productized adjective
- Having been turned into a product.
Commonly confused: productise or produce?
productise vs produce
Produce means to make or grow something; productise means to turn something into a product.
Practice
The agency ______ its consulting service into a monthly subscription package.
Choose one answer.
The sentence describes a completed past action, so the past tense 'productised' is correct. 'Productising' is a present participle and needs a helping verb; 'productise' is the base form but does not fit the past time; 'productises' is present tense and would need a different subject.
Make it your own
Write a sentence using “productise”, then check it and compare it with the examples above.