Meaning & use

profit motive

noun·Academic

Last updated

UK/ˈprɒfɪt ˌməʊtɪv/
US/ˈprɑːfɪt ˌmoʊtɪv/

Meanings

  1. nounsingular

    The wish to make money, seen as the reason why people start or run businesses.

    Grammar: Used with 'the': the profit motive. It rarely takes a plural, and it takes a singular verb.

    Patterns

    • the profit motive behind something
    • be driven by the profit motive

    The profit motive is what pushes most companies to expand into new markets.

    Critics say the profit motive can lead hospitals to put money before patients.

    Without the profit motive, few people would risk their savings on a new business.

  2. nounsingulartechnical

    The general principle that businesses should aim to earn as much money as possible.

    Grammar: Often used in discussions of economics or ethics, without 'the' in headlines and titles.

    Patterns

    • a belief in the profit motive
    • the role of the profit motive in something

    The textbook explains how the profit motive shapes prices in a free market.

    Debate over the profit motive in health care has continued for decades.

Common combinations

be driven by the profit motive
News organizations that are driven by the profit motive may chase stories that attract the most clicks.
the profit motive behind something
There is an obvious profit motive behind the sudden interest in cheap electric cars.
the profit motive in an industry
The profit motive in education is a sensitive topic in many countries.
rely on the profit motive
Some governments rely on the profit motive to improve public services.

Synonyms and how they differ

commercial incentive
This is broader and more neutral; it can include rewards other than money, while 'profit motive' points specifically at profit.
greed
This is strongly disapproving and describes a personal desire for more money than you need, not an economic principle.

Word family

profit noun
The money a business keeps after costs are paid.
profitable adjective
Making a profit; successful in financial terms.
profitably adverb
In a way that makes a profit.

Commonly confused: profit motive or prophet?

profit motive vs prophet

'Profit' is money; 'prophet' is a person believed to bring messages from a god. They sound almost the same in some accents.

Practice

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