Meaning & use
profit warning
Last updated
Meaning
nouncountablebusiness
A public statement from a company that its earnings will be lower than investors were told to expect.
Grammar: Countable: issue a profit warning, two profit warnings.
Patterns
- issue a profit warning
- a profit warning from someone
The retailer issued a profit warning after a weak holiday season.
Shares fell ten percent on the day of the profit warning.
Analysts expected a profit warning once the cost of materials began to rise.
Word forms
| plural | profit warnings |
|---|
Common combinations
- issue a profit warning
- The airline had to issue a profit warning in the spring.
- second profit warning
- A second profit warning shook investor confidence.
- trigger a profit warning
- Higher fuel costs could trigger a profit warning.
- avoid a profit warning
- Managers cut spending to avoid a profit warning.
- shock profit warning
- The shock profit warning surprised the market.
Synonyms and how they differ
- earnings warning
- Earnings warning is the same idea and is common in American business news, while profit warning is more typical in British English.
- downgrade
- A downgrade comes from analysts, whereas a profit warning comes from the company itself.
- trading update
- A trading update is a neutral report and may be positive, while a profit warning is always bad news.
Opposites
Word family
- profit noun
- money gained after costs
- profitable adjective
- making a gain
- warn verb
- to tell someone about danger
- warning noun
- a statement of possible danger
Commonly confused: profit warning or loss warning?
profit warning vs loss warning
A profit warning means profits will be lower than expected, not necessarily that the company will make a loss.
Practice
Why did the share price drop after the profit warning?
Choose one answer.
A profit warning tells investors that results will fall short, which usually pushes the price down. The other options do not describe a warning.
Make it your own
Write a sentence using “profit warning”, then check it and compare it with the examples above.