Meaning & use

profit warning

noun·Academicbusinessfinance

Last updated

UK/ˈprɒfɪt ˌwɔːnɪŋ/
US/ˈprɑːfɪt ˌwɔːrnɪŋ/

Meaning

  1. nouncountablebusiness

    A public statement from a company that its earnings will be lower than investors were told to expect.

    Grammar: Countable: issue a profit warning, two profit warnings.

    Patterns

    • issue a profit warning
    • a profit warning from someone

    The retailer issued a profit warning after a weak holiday season.

    Shares fell ten percent on the day of the profit warning.

    Analysts expected a profit warning once the cost of materials began to rise.

Word forms

pluralprofit warnings

Common combinations

issue a profit warning
The airline had to issue a profit warning in the spring.
second profit warning
A second profit warning shook investor confidence.
trigger a profit warning
Higher fuel costs could trigger a profit warning.
avoid a profit warning
Managers cut spending to avoid a profit warning.
shock profit warning
The shock profit warning surprised the market.

Synonyms and how they differ

earnings warning
Earnings warning is the same idea and is common in American business news, while profit warning is more typical in British English.
downgrade
A downgrade comes from analysts, whereas a profit warning comes from the company itself.
trading update
A trading update is a neutral report and may be positive, while a profit warning is always bad news.

Opposites

profit upgrade

Word family

profit noun
money gained after costs
profitable adjective
making a gain
warn verb
to tell someone about danger
warning noun
a statement of possible danger

Commonly confused: profit warning or loss warning?

profit warning vs loss warning

A profit warning means profits will be lower than expected, not necessarily that the company will make a loss.

Practice

Why did the share price drop after the profit warning?

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