Meaning & use

prospects

noun·Everyday

Last updated

UK/ˈprɒs.pekts/
US/ˈprɑː.spekts/

“prospects” is a form of “prospect”. See that entry for the full set of meanings.

Meanings

  1. nounusually plural

    The chances of future success, especially in a job, career or business.

    Grammar: Usually plural with this sense: career prospects are good.

    Patterns

    • prospects for something
    • someone's prospects of something

    Graduates in nursing have excellent job prospects.

    The company's prospects look weak this year.

    She moved abroad to improve her career prospects.

  2. nounplural

    Possible future events, or the likelihood that they will happen.

    Grammar: Often followed by of: prospects of peace.

    Patterns

    • prospects of something
    • prospects for something

    The prospects of a deal seem slim.

    Rain made the prospects for the picnic poor.

    Economists studied the prospects for growth.

  3. nounpluralbusiness

    People who might buy something or become customers.

    Grammar: Sales language: contact prospects by phone.

    Patterns

    • contact prospects

    The sales team called fifty new prospects.

    She turned prospects into loyal clients.

    Qualified prospects receive a free sample.

Common combinations

job prospects
Job prospects in the area are poor.
career prospects
Good career prospects attracted him to the firm.
bright prospects
The young player has bright prospects.
improve your prospects
A degree can improve your prospects.
future prospects
We are worried about our future prospects.

Synonyms and how they differ

chances
Chances is more general and informal, and can refer to luck in any situation.
outlook
Outlook describes the expected overall situation, while prospects often stresses individual opportunities.
opportunities
Opportunities are actual openings you can take, whereas prospects are what the future may hold.
leads
Leads is sales jargon for possible customers, a close match for the third sense.

Opposites

Word family

prospect noun
singular form, a chance or possibility
prospective adjective
likely to become something
prospector noun
one who searches for minerals
prospectus noun
a booklet describing a school or company

Commonly confused: prospects or prospectus?

prospects vs prospectus

A prospectus is a booklet advertising a college or investment. Prospects are future chances.

Practice

With few factories left, the town's job ___ are poor.

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