Meaning & use

provide direction

phrase·Academic

Last updated

UK/prəˈvaɪd dəˈrekʃn/
US/prəˈvaɪd dəˈrekʃn/

Meaning

  1. phrasefixed phrase

    To give guidance, leadership, or a clear sense of purpose to a group or project.

    Grammar: Usually used with a person or organization as the subject: 'The manager provided direction.' It can also be followed by 'to': 'provide direction to the team.'

    Patterns

    • provide direction to someone
    • provide direction for something
    • provide clear direction

    The new CEO provided direction to a company that had lost its way.

    Good teachers provide direction without telling students exactly what to think.

    The committee failed to provide clear direction on how the funds should be spent.

Common combinations

provide clear direction
The report provides clear direction for future research.
provide direction to someone
She provided direction to the junior staff throughout the project.
provide strategic direction
The board is responsible for providing strategic direction.
fail to provide direction
The government failed to provide direction during the crisis.

Synonyms and how they differ

guide
Guide is more general and can be used for people or things; provide direction is more formal and often suggests official leadership.
lead
Lead focuses on being in charge; provide direction focuses on giving guidance and purpose rather than commanding.

Word family

direction noun
Guidance or instructions about what to do.
directive noun
An official instruction or order.

Commonly confused: provide direction or give directions?

provide direction vs give directions

This usually means telling someone how to get to a place. 'Provide direction' is about leadership and purpose, not routes.

Practice

The board felt the CEO had failed to ______ during the merger, leaving employees unsure about the company's future.

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