Meaning & use

redirect

verb·Academic

Last updated

UK/ˌriːdɪˈrekt/
US/ˌridəˈrekt/

Meanings

  1. verbtransitive

    To make something or someone go in a new direction or to a different place.

    Grammar: Takes an object, often with to: redirect traffic to another road.

    Patterns

    • redirect something to something
    • redirect someone to something

    Police redirected traffic to a side street.

    Please redirect any calls to my cell phone.

    The pilot was redirected to a different airport.

  2. verbtransitive

    To change the purpose or focus of something, such as money, effort or attention.

    Grammar: Takes an object and often a goal: redirect funds toward schools.

    Patterns

    • redirect something toward something
    • redirect something into something

    She redirected her anger into training for a race.

    The mayor redirected funds toward public transport.

    A good teacher redirects a child's attention gently.

  3. verbtransitive or intransitivecomputing

    To send a website visitor automatically from one web address to another.

    Grammar: Can take an object (redirect the page) or stand alone (the link redirects).

    Patterns

    • redirect to something
    • redirect something to something

    The old link redirects to the new homepage.

    The server redirected users to a secure page.

    We must redirect the old address before launch.

Word forms

third person singularredirects
past tenseredirected
past participleredirected
-ing formredirecting

Common combinations

redirect traffic
Workers redirected traffic around the crash.
redirect funds
The charity redirected funds to flood relief.
redirect attention
He tried to redirect attention away from the mistake.
redirect energy
Redirect your energy into something useful.
redirect a call
The receptionist redirected the call to billing.

Synonyms and how they differ

divert
Divert often suggests turning something aside from its original path, while redirect simply points it somewhere new.
reroute
Reroute is mainly for physical paths such as flights or deliveries, whereas redirect also works for attention or money.
reassign
Reassign is for giving a person or task a new role, while redirect is for changing where something is aimed.
refocus
Refocus is about attention and effort only, whereas redirect also fits physical movement.

Word family

direct verb
to aim or guide
direction noun
the way something moves or points
redirection noun
the act of changing direction or purpose
redirect noun
an automatic jump from one web address to another

Practice

After the road closed, the officers began to ___ drivers onto a detour.

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