Meaning & use

Relabeling

verb·Everyday

Last updated

putting a new label on something, or presenting something under a new name or description

See it in a sentence

The factory is relabeling the jars to meet updated nutrition requirements.

Critics accused the company of simply relabeling an old product as "new and improved."

A note on using this word

Increasingly used figuratively in marketing and politics to describe repackaging an idea rather than genuinely changing it.

Words with a similar meaning

rebrandingrenaming

Choose a synonym to suit the sentence. Meanings can overlap without being identical.

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