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Meaning & use

rebranding

noun, verb·Academicbusiness

Last updated

UK/ˌriːˈbrændɪŋ/
US/ˌriˈbrændɪŋ/

“rebranding” is a form of “rebrand”. See that entry for the full set of meanings.

Meanings

  1. noununcountablebusiness

    The process of changing a company's or product's name, logo or image to give it a new identity.

    Grammar: Used without an or an: the rebranding of the company.

    Patterns

    • the rebranding of something
    • a rebranding exercise

    The rebranding of the store included a new logo and colours.

    Rebranding can help a company reach a younger audience.

    The cost of rebranding surprised the managers.

  2. verbtransitivebusiness

    Giving a company, product or organisation a new name or image, as in the act of doing so now.

    Grammar: -ing form of rebrand; takes an object: rebranding the shop.

    Patterns

    • rebranding something as something

    The airline is rebranding itself as a luxury carrier.

    They spent the spring rebranding their entire product range.

    Rebranding the charity brought in many new donors.

Word forms

base formrebrand
third person singularrebrands
past tenserebranded
-ing formrebranding

Common combinations

complete rebranding
The firm announced a complete rebranding.
rebranding exercise
The rebranding exercise took six months.
rebranding campaign
A big rebranding campaign followed the merger.
undergo a rebranding
The company will undergo a rebranding this year.
successful rebranding
The successful rebranding doubled sales.

Synonyms and how they differ

rebadging
Rebadging usually means little more than a new label, while rebranding is a deeper change of image.
relaunching
Relaunching means putting a product back on the market, not necessarily changing its identity.
repositioning
Repositioning changes how a product is placed against competitors.
makeover
Makeover is informal and can describe a change of appearance of anything.

Word family

rebrand verb
to give a new brand identity
rebranded adjective
having a new brand
brand noun
a name or identity for products
branding noun
the creation of a brand identity

Commonly confused: rebranding or rebuilding?

rebranding vs rebuilding

Rebuilding means constructing again, while rebranding is about changing a name or image.

Practice

What did the company hope to achieve through rebranding?

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