Meaning & use

Repackaging

verb·Everyday

Last updated

Putting something into new packaging, or presenting existing material, ideas, or products in a new form.

See it in a sentence

The company is repackaging its old software features under a flashy new name.

Workers spent the shift repackaging bulk goods into smaller retail boxes.

A note on using this word

In business and media, 'repackaging' often implies little real change beneath a new presentation.

Words with a similar meaning

rebrandingrepurposing

Choose a synonym to suit the sentence. Meanings can overlap without being identical.

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