Meaning & use

segmentation

noun·Academictechnical

Last updated

UK/ˌseɡ.menˈteɪ.ʃən/
US/ˌseɡ.menˈteɪ.ʃən/

Meanings

  1. noununcountable

    The act of dividing something into separate parts or groups.

    Grammar: Usually no article: segmentation of the market.

    Patterns

    • segmentation of something
    • segmentation into something

    The segmentation of the report made it easier to read.

    Image software uses segmentation to separate objects from the background.

    Teachers favored the segmentation of long lessons into short tasks.

  2. noununcountablebusiness

    In marketing, the dividing of customers into groups that share needs or habits.

    Grammar: Often market segmentation.

    Patterns

    • market segmentation

    Market segmentation helped the brand target young families.

    Good segmentation saves money on advertising.

    The firm hired an analyst to improve customer segmentation.

  3. noununcountablebiology

    In biology, the division of a body or an embryo into repeated sections, as in worms.

    Grammar: Used for animals such as earthworms.

    Patterns

    • segmentation of something

    Segmentation is clear in an earthworm's body.

    The embryo showed early segmentation.

    Insects display body segmentation.

Common combinations

market segmentation
Market segmentation guided the new campaign.
customer segmentation
Customer segmentation reveals different buying habits.
image segmentation
Image segmentation helps computers find edges.
body segmentation
Body segmentation is typical of insects.
audience segmentation
Audience segmentation improved the email results.

Synonyms and how they differ

division
Division is the general word, while segmentation suggests a planned, systematic split.
classification
Classification sorts things into categories by type, not necessarily separating a whole.
partitioning
Partitioning is physical or technical separation, often of space or data.
fragmentation
Fragmentation implies breaking into pieces that are disorganized.

Opposites

Word family

segment noun
one part of a whole
segment verb
to divide into parts
segmented adjective
divided into sections
segmental adjective
relating to segments

Commonly confused: segmentation or segregation?

segmentation vs segregation

Segregation means keeping groups apart, often unfairly; segmentation is a neutral division for analysis.

Practice

The company used customer ______ to send different offers to students and retirees.

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