Meaning & use
segmentation
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Meanings
noununcountable
The act of dividing something into separate parts or groups.
Grammar: Usually no article: segmentation of the market.
Patterns
- segmentation of something
- segmentation into something
The segmentation of the report made it easier to read.
Image software uses segmentation to separate objects from the background.
Teachers favored the segmentation of long lessons into short tasks.
noununcountablebusiness
In marketing, the dividing of customers into groups that share needs or habits.
Grammar: Often market segmentation.
Patterns
- market segmentation
Market segmentation helped the brand target young families.
Good segmentation saves money on advertising.
The firm hired an analyst to improve customer segmentation.
noununcountablebiology
In biology, the division of a body or an embryo into repeated sections, as in worms.
Grammar: Used for animals such as earthworms.
Patterns
- segmentation of something
Segmentation is clear in an earthworm's body.
The embryo showed early segmentation.
Insects display body segmentation.
Common combinations
- market segmentation
- Market segmentation guided the new campaign.
- customer segmentation
- Customer segmentation reveals different buying habits.
- image segmentation
- Image segmentation helps computers find edges.
- body segmentation
- Body segmentation is typical of insects.
- audience segmentation
- Audience segmentation improved the email results.
Synonyms and how they differ
- division
- Division is the general word, while segmentation suggests a planned, systematic split.
- classification
- Classification sorts things into categories by type, not necessarily separating a whole.
- partitioning
- Partitioning is physical or technical separation, often of space or data.
- fragmentation
- Fragmentation implies breaking into pieces that are disorganized.
Opposites
Word family
Commonly confused: segmentation or segregation?
segmentation vs segregation
Segregation means keeping groups apart, often unfairly; segmentation is a neutral division for analysis.
Practice
The company used customer ______ to send different offers to students and retirees.
Choose one answer.
Segmentation is the marketing term for dividing customers into groups. Segregation is a tempting near-word but suggests unfair keeping apart.
Make it your own
Write a sentence using “segmentation”, then check it and compare it with the examples above.