Meaning & use
sellability
Last updated
UK/ˌseləˈbɪləti/
US/ˌseləˈbɪləti/
Meaning
noununcountablebusiness
The quality of being easy to sell, or how attractive something is to buyers.
Grammar: Uncountable: the sellability of the product.
Patterns
- the sellability of something
- improve the sellability of something
Fresh paint can improve the sellability of an old house.
The editor doubted the sellability of the book.
Packaging has a big effect on a product's sellability.
Common combinations
- improve sellability
- A cleaner design could improve sellability.
- sellability of a product
- We tested the sellability of the product in two markets.
- high sellability
- The jacket has high sellability among teenagers.
- limit sellability
- Poor reviews can limit sellability.
- test sellability
- The company tested sellability with a small launch.
Synonyms and how they differ
- marketability
- Marketability is the more common word and suggests overall market appeal, not just ease of selling.
- saleability
- Saleability is a variant spelling used in British English.
- appeal
- Appeal is wider and need not involve money, while sellability concerns buyers.
- commercial viability
- Commercial viability is formal and asks whether something can make a profit.
Opposites
unsellability
Word family
Commonly confused: sellability or salability?
sellability vs salability
Salability is just a variant spelling, but sellability is the more modern form.
Practice
Adding a modern kitchen should raise the house's ____ and attract more buyers.
Choose one answer.
Sellability means how easy something is to sell. Durability and others do not describe appeal to buyers.
Make it your own
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