Meaning & use
selling point
Last updated
Meanings
nouncountable
A feature that makes a product, service, or idea attractive to buyers or supporters.
Grammar: Countable: use 'a selling point' or 'selling points'.
Patterns
- a selling point for someone
- the main selling point
- a selling point of something
The phone's long battery life is its biggest selling point.
Free delivery was a major selling point for online customers.
For many families, safety is the main selling point of the car.
nouncountable
An advantage that makes an idea, plan, or person appealing to others.
Grammar: Used beyond products, for example about policies, proposals, or candidates.
Patterns
- a selling point for someone
- a selling point of something
The plan's selling point is that it saves both time and money.
Her ability to listen was a selling point during the interview.
Word forms
| plural | selling points |
|---|
Common combinations
- main selling point
- The main selling point of the apartment is its central location.
- unique selling point
- A unique selling point helps a small business stand out.
- a selling point for something
- Low maintenance is a selling point for busy owners.
- become a selling point
- The quiet neighborhood has become a selling point.
Synonyms and how they differ
- advantage
- 'Advantage' is a general benefit; 'selling point' specifically means a feature used to attract buyers or support.
- draw
- 'Draw' is more informal and means something that attracts people, often an event or place.
Opposites
Word family
Commonly confused: selling point or selling price?
selling point vs selling price
The selling price is the amount of money something is sold for; a selling point is a feature that attracts buyers.
Practice
Which sentence uses 'selling point' correctly?
Choose one answer.
A selling point is an attractive feature, so 'its large garden' fits. The second option describes a price, not a feature.
Make it your own
Write a sentence using “selling point”, then check it and compare it with the examples above.