Meaning & use

selling yourself short

phrase·Advancedinformal

Last updated

UK/ˈselɪŋ jɔːˈself ˈʃɔːt/
US/ˈselɪŋ jɔːrˈself ˈʃɔːrt/

“selling yourself short” is a form of “sell yourself short”.

Meanings

  1. phraseidiomfigurative

    Underestimating your own abilities or value and presenting yourself as less capable than you really are.

    Grammar: Reflexive: the pronoun must match the subject, as in sell herself short.

    Patterns

    • sell yourself short
    • stop selling yourself short

    You are selling yourself short if you think you cannot do this job.

    She kept selling herself short in interviews.

    Stop selling yourself short; your essay is excellent.

  2. phraseidiomfigurative

    Accepting less money, praise or opportunity than you deserve because you do not argue for yourself.

    Grammar: Often followed by by or when plus a gerund: by accepting the first offer.

    Patterns

    • sell yourself short by doing something

    He is selling himself short by taking such a low salary.

    By not applying, you are selling yourself short.

    Freelancers who never raise their rates end up selling themselves short.

Word forms

base formsell yourself short
past tensesold yourself short

Common combinations

stop selling yourself short
You should stop selling yourself short.
constantly selling yourself short
She is constantly selling herself short.
selling yourself short at interviews
Many graduates end up selling themselves short at interviews.
without selling yourself short
You can be humble without selling yourself short.
don't sell yourself short
Don't sell yourself short when you negotiate.

Synonyms and how they differ

underestimating yourself
Underestimating yourself is the plain, neutral version, while selling yourself short sounds more like friendly advice.
undervaluing yourself
Undervaluing yourself stresses worth and pay, which is the second meaning.
downplaying
Downplaying means playing something down on purpose, even modestly, rather than actually believing you are less able.
being too modest
Being too modest focuses on manners and humility, whereas selling yourself short suggests real loss.

Opposites

believing in yourselfshowing off

Word family

sell verb
to give in exchange for money
short adjective
not enough or too little
self-esteem noun
confidence in your own worth
underrate verb
to think something is less good than it is

Commonly confused: selling yourself short or selling short?

selling yourself short vs selling short

Selling short is a stock market term for betting that a price will fall, and has nothing to do with confidence.

Practice

You have three years of experience, so asking for such a low salary is ___.

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