stay top of mind

Meanings

1. 1phrasefixed phrasebusiness

   To remain the first thing people think of in a particular area, especially a product or brand.

   Grammar: No article before 'top': stay top of mind. Often followed by 'with' plus a group of people.

   Patterns

   • stay top of mind with customers
   • stay top of mind for consumers
   • help something stay top of mind

   Regular emails help the brand stay top of mind with customers.

   To stay top of mind, the company runs ads all year, not just at Christmas.

   A good logo can keep a small business top of mind in a crowded market.

2. 2phrasefixed phrasebusiness

   To keep being remembered or thought about by someone important, such as a manager.

   Grammar: Used about people as well as products; often with 'with' plus a person.

   Patterns

   • stay top of mind with someone
   • keep yourself top of mind

   She sends a short update each month to stay top of mind with her manager.

   Networking events help you stay top of mind when new roles open up.

Common combinations

stay top of mind with customers

The app stayed top of mind with customers thanks to clever ads.

keep the brand top of mind

Sponsoring the tournament kept the brand top of mind.

top-of-mind awareness

The survey measured top-of-mind awareness of local banks.

stay top of mind in a crowded market

It is hard to stay top of mind in a crowded market.

Synonyms and how they differ

remain memorable

A general phrase; 'stay top of mind' is more specific and is mainly used in business and marketing.

stay visible

Focuses on being seen; 'stay top of mind' focuses on being the first thing people recall.

Opposites

Word family

top-of-mind adjective

Used before a noun, as in 'top-of-mind awareness', meaning the first brand people recall.

Commonly confused: stay top of mind or on your mind?

Practice

Make it your own

Write a sentence using “stay top of mind”, then check it and compare it with the examples above.

Explore more words