Meaning & use

super luxury

adjective, noun·Everyday

Last updated

UK/ˌsuːpə ˈlʌkʃəri/
US/ˌsuːpər ˈlʌkʃəri/

Meanings

  1. adjectivebefore a nouninformal

    Describing goods, services, or travel that are far more expensive and comfortable than ordinary luxury ones.

    Grammar: Sits directly before a noun: a super luxury car, super luxury apartments.

    Patterns

    • super luxury + noun
    • a super luxury hotel
    • super luxury goods

    They booked a super luxury suite with a private pool and a butler.

    The magazine tested five super luxury cars and complained about all of them.

    After years of saving, she finally treated herself to a super luxury cruise.

  2. noununcountableinformal

    A level of products or services that is even higher and more costly than ordinary luxury.

    Grammar: Used without an or an and without a plural: a market for super luxury, not 'for a super luxury'.

    Patterns

    • the super luxury market
    • move into super luxury
    • a taste for super luxury

    The brand has quietly moved from premium into super luxury.

    Demand for super luxury in Asia keeps growing despite the weak economy.

Common combinations

super luxury hotel
We stayed in a super luxury hotel right on the beach.
super luxury car
He collects super luxury cars from the 1960s.
super luxury brand
The label is trying to become a super luxury brand.
super luxury market
Sales in the super luxury market fell last year.
super luxury travel
Super luxury travel now includes private jets and island villas.

Synonyms and how they differ

ultra-luxurious
Means the same but is a single adjective, so it sounds a little more formal and is less common in ads.
high-end
Weaker than super luxury: high-end goods are expensive and good quality, but not necessarily the most expensive class.
premium
Refers to the top of an ordinary range; super luxury suggests a separate, far more expensive category.

Opposites

Word family

luxury noun
Great comfort and expensive things, or the state of having them.
luxurious adjective
Comfortable, expensive, and full of nice things.
luxuriously adverb
In a rich, comfortable way: luxuriously furnished.

Commonly confused: super luxury or super luxurious?

super luxury vs super luxurious

This is the adjective form used after a linking verb (the room was super luxurious), while super luxury usually comes before a noun.

Practice

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