Meaning & use
super niche
Last updated
Meaning
adjectivenot comparableinformal
Appealing to a very small, specialized group of people with a particular interest.
Grammar: Used before a noun or after a linking verb: a super niche hobby; the market is super niche.
Patterns
- a super niche market
- be super niche
He writes a blog about super niche topics like antique door hinges.
The app is super niche, but its users love it.
They run a super niche store that only sells left-handed guitars.
Common combinations
- super niche market
- The company found success in a super niche market for vegan dog treats.
- super niche audience
- Her podcast has a super niche audience of language teachers.
- super niche interest
- Collecting old subway maps is a super niche interest.
- super niche product
- It's a super niche product, so you won't find it in most stores.
Synonyms and how they differ
- specialized
- Specialized means designed for a particular purpose or area; it is more neutral and formal than super niche, which emphasizes the small size of the audience.
- obscure
- Obscure means not well known, often because it is strange or hard to find; super niche focuses on a small but often dedicated group of fans.
Opposites
Word family
Commonly confused: super niche or nitch?
super niche vs nitch
This is a common misspelling of "niche." The correct spelling is n-i-c-h-e, and it is pronounced like "neesh" or sometimes "nitch" in American English.
Practice
What does "super niche" most likely mean?
Choose one answer.
"Super niche" means the opposite of mainstream: it describes something that appeals to a small, specific audience. "Popular with almost everyone" is the opposite meaning.
Make it your own
Write a sentence using “super niche”, then check it and compare it with the examples above.