Meaning & use
trade counter
Last updated
Meanings
nouncountableBritish
A sales desk at a store or supplier where people who work in a trade buy materials, often at special prices.
Grammar: Countable: you can say a trade counter or two trade counters.
Patterns
- at the trade counter
- buy something from a trade counter
Plumbers can pick up pipes and fittings at the trade counter.
The store has a separate trade counter for builders and electricians.
She opened an account so she could buy paint at the trade counter.
nouncountableBritish
The area in a shop or warehouse where business customers are served, as opposed to the regular checkout.
Grammar: Often used with the definite article: the trade counter.
Patterns
- the trade counter is open
- go to the trade counter
The trade counter is at the back of the warehouse, past the main tills.
If you have a business account, please go straight to the trade counter.
The trade counter closes at 5 p.m., an hour before the shop.
Word forms
| plural | trade counters |
|---|
Common combinations
- at the trade counter
- You can collect your order at the trade counter.
- trade counter prices
- Trade counter prices are lower than retail prices.
- open a trade account
- We opened a trade account to use the trade counter.
Synonyms and how they differ
- trade desk
- A more general term; it can also refer to a financial trading desk, so it is less specific to building supplies.
- contractor counter
- The usual American term for the same idea; use it in US contexts.
Word family
Commonly confused: trade counter or trade-in?
trade counter vs trade-in
A trade-in is when you give an old item as part payment for a new one; a trade counter is a place where business customers buy goods.
Practice
Where can I buy building materials at a discount if I have a business account?
Choose one answer.
A trade counter is specifically for people in a trade to buy supplies, often at special prices. The checkout is for ordinary retail customers, and customer service or returns desks handle other matters.
Make it your own
Write a sentence using “trade counter”, then check it and compare it with the examples above.