Meaning & use

watermark

noun, verb·Academic

Last updated

UK/ˈwɔːtəmɑːk/
US/ˈwɑːt̬ɚmɑːrk/

Meanings

  1. nouncountable

    A faint design pressed into paper during making or added to a digital file to show who made it or that it is genuine.

    Grammar: Takes a plural when more than one mark is meant: two watermarks.

    Patterns

    • a watermark on something
    • a digital watermark
    • a faint/visible watermark

    Hold the banknote up to the light and the watermark appears near the portrait.

    She added a small watermark in the corner of every photo before posting it online.

  2. verbtransitivecomputing

    To put a faint identifying mark on paper, an image, or a video so its source is clear.

    Grammar: Takes an object: watermark the image. In the passive, it is often used with by.

    Patterns

    • watermark a document
    • watermark an image with something
    • be watermarked by someone

    The studio watermarks preview films so leaked copies can be traced.

    Each certificate is watermarked with the school seal.

Word forms

pluralwatermarks
third person singularwatermarks
past tensewatermarked
past participlewatermarked
-ing formwatermarking

Common combinations

faint watermark
A faint watermark showed only when the page was held against a lamp.
digital watermark
The app inserts a digital watermark into downloaded videos.
watermark an image
Please watermark an image before sharing client proofs.

Synonyms and how they differ

logo
A logo is a visible brand symbol; a watermark is usually faint and mainly proves origin.
stamp
A stamp is clearer and often inked or embossed; a watermark is designed to be subtle.

Word family

watermarked adjective
marked with a watermark

Commonly confused: watermark or trademark?

watermark vs trademark

A trademark is a legally protected name or symbol; a watermark is a mark showing authenticity or ownership.

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