Meaning & use
logo
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Meaning
nouncountable
A small, recognizable picture, shape or lettering that a business or group uses on its products and materials so people know it is theirs.
Grammar: Has a plural: the logos on the shirts; one logo is enough.
Patterns
- the logo of something
- a logo on something
- design a logo for someone
The bakery's logo is a tiny wheat stalk inside a circle.
She peeled the old logo off the van before repainting it.
Our school changed its logo to make it easier to read on phones.
Word forms
| plural | logos |
|---|
Common combinations
- company logo
- The company logo appears at the top of every invoice.
- design a logo
- He offered to design a logo for the charity race.
- logo on a shirt
- The logo on his shirt was half hidden by his jacket.
- redesign the logo
- They decided to redesign the logo after the merger.
- brand logo
- Children can often name a brand logo before they can read.
Synonyms and how they differ
- emblem
- An emblem is a symbol of a group or idea and need not be used for selling anything, whereas a logo is tied to a commercial or organizational identity.
- trademark
- A trademark is a legally protected name or mark, while a logo is simply the visual design, which may or may not be registered.
- insignia
- Insignia usually means badges of rank or office, such as in the military, rather than a commercial identity.
Word family
Commonly confused: logo or slogan?
logo vs slogan
A slogan is a short catchy phrase used in advertising; a logo is a visual mark.
Practice
The sports club asked a designer to create a new ___ that would look good on its jerseys and website.
Choose one answer.
A logo is the visual mark placed on jerseys and websites. A slogan is a phrase made of words, so it does not fit the idea of something that looks good on a jersey in the same way.
Make it your own
Write a sentence using “logo”, then check it and compare it with the examples above.