whitelabel

Meanings

1. 1adjectivebefore a nounbusiness

   Made by one company but sold under another company's brand name.

   Grammar: Comes before a noun: a whitelabel app.

   Patterns

   • a whitelabel product
   • whitelabel software

   The shop sells a whitelabel shampoo produced by a local factory.

   Our startup built a whitelabel app that banks rebrand as their own.

   Many supermarket snacks are whitelabel products made by big food firms.

2. 2verbtransitivebusiness

   To produce a product or service for another company to sell under its own name.

   Grammar: Takes an object: they whitelabel the software.

   Patterns

   • whitelabel something for someone

   The agency decided to whitelabel its reporting tool for partner companies.

   They whitelabel their coffee for several local cafés.

   We can whitelabel the platform so it carries your logo.

3. 3nouncountablebusiness

   A product or service made by one company and rebranded by another; also an unlabeled promotional record.

   Grammar: Takes a: they sell a whitelabel.

   Patterns

   • a whitelabel of something

   The gadget is a whitelabel from a factory in Shenzhen.

   DJs often received a whitelabel before the record was released.

   Their budget phone is just a whitelabel with a new logo.

Word forms

Common combinations

whitelabel product

The store's own-brand tea is a whitelabel product.

whitelabel software

The bank licenses whitelabel software for its mobile app.

whitelabel solution

We offer a whitelabel solution for online payments.

whitelabel service

The firm provides a whitelabel service to travel agents.

whitelabel brand

The retailer launched a whitelabel brand of vitamins.

Synonyms and how they differ

private-label

Private-label usually refers to goods made for a retailer's own brand, whereas whitelabel is wider and common in software.

rebranded

Rebranded means given a new brand identity, while whitelabel describes the arrangement between maker and seller.

generic

Generic means lacking a brand, but a whitelabel product ends up with someone's brand.

OEM

OEM names the original maker, but whitelabel focuses on the product that carries the buyer's name.

Opposites

Word family

white label noun

a product sold under another company's name

whitelabeling noun

the practice of rebranding another firm's product

label noun

a brand or tag

rebrand verb

to give a new name or image

Commonly confused: whitelabel or white-collar?

Practice

Make it your own

Write a sentence using “whitelabel”, then check it and compare it with the examples above.

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