Meaning & use
rebrand
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Meanings
verbtransitive or intransitive
To change the name, design or public image of a company or product to give it a new identity.
Grammar: With an object, or without one when the company itself changes: the firm rebranded last year.
Patterns
- rebrand something
- rebrand as something
- rebrand something as something
The airline decided to rebrand itself as a budget carrier.
The soap was rebranded with a modern logo.
The restaurant rebranded after the new owner arrived.
nouncountable
A change of name, logo or style meant to alter how people see a company or product.
Grammar: Often with a: a complete rebrand.
Patterns
- a rebrand of something
The bank's rebrand included a new name and colors.
A rebrand can cost millions of dollars.
The magazine's rebrand attracted a younger audience.
Word forms
| third person singular | rebrands |
|---|---|
| past tense | rebranded |
| past participle | rebranded |
| -ing form | rebranding |
Common combinations
- rebrand as
- The group rebranded as a wellness company.
- complete rebrand
- The company announced a complete rebrand.
- rebrand a product
- They rebranded the product for the youth market.
- undergo a rebrand
- The charity is undergoing a rebrand.
- successful rebrand
- The successful rebrand boosted sales.
Synonyms and how they differ
- relaunch
- Relaunch means start a product or company again, possibly with changes, while rebrand specifically changes the identity.
- revamp
- Revamp is broader and informal, covering any improvement, not only the name or image.
- reposition
- Reposition changes where a product sits in the market, often without changing its name.
- overhaul
- Overhaul means a thorough change to how something works, not just its image.
Word family
- brand noun
- a name and image used to identify a product
- branding noun
- the process of creating a brand image
- rebranding noun
- the act of changing a brand
- brand verb
- to give a brand identity to
Commonly confused: rebrand or rename?
rebrand vs rename
Rename only changes the name, while rebrand changes the whole image as well.
Practice
To attract younger customers, the old cereal company decided to ______ itself with a fresh logo and name.
Choose one answer.
Rebrand means change a company's identity. Rebuild is physical construction, rebound is bounce back, and recall is to call back or remember.
Make it your own
Write a sentence using “rebrand”, then check it and compare it with the examples above.