Meaning & use

woo

verb·Everyday

Last updated

To try to win someone's affection, support, or business, especially through persistent effort or charm.

See it in a sentence

The company launched a new ad campaign to woo younger customers.

He spent months trying to woo her with flowers and thoughtful notes.

A note on using this word

Traditionally used for romantic courtship but now common in business and political contexts too, as in "woo voters."

Words with a similar meaning

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