Meaning & use
brand champion
Last updated
Meaning
nouncountablebusiness
A person inside a company who actively promotes and protects its brand.
Grammar: Countable: you can say 'a brand champion' or 'two brand champions'.
Patterns
- a brand champion for something
- act as a brand champion
Every regional office has a brand champion who checks that new materials follow the guidelines.
She became the brand champion for the company's sustainability message.
The role of a brand champion is to keep the brand consistent across teams.
Word forms
| plural | brand champions |
|---|
Common combinations
- act as a brand champion
- Senior managers are expected to act as brand champions at public events.
- appoint a brand champion
- The marketing director appointed a brand champion for each product line.
- a brand champion for something
- He is a brand champion for the company's move into renewable energy.
- become a brand champion
- After the training, she became a brand champion in her department.
Synonyms and how they differ
- brand ambassador
- Usually an outside person, such as a celebrity, who promotes the brand publicly; a brand champion works inside the company.
- advocate
- A general word for someone who supports a cause; it does not necessarily mean they work for the company.
Commonly confused: brand champion or brand leader?
brand champion vs brand leader
A brand leader is the product with the largest market share; a brand champion is a person who promotes the brand.
Practice
Which sentence uses 'brand champion' correctly?
Choose one answer.
'Brand champion' refers to a person who promotes the brand, so 'She is a brand champion...' fits. Option A confuses it with 'best-selling product', and option C uses it as a verb, which it is not.
Make it your own
Write a sentence using “brand champion”, then check it and compare it with the examples above.