brand consciousness

Meaning

1. 1noununcountable

   The state of caring about brand names when buying things, or the degree to which people do this.

   Grammar: Uncountable: it has no plural and is not used with 'a' or 'an'.

   Patterns

   • brand consciousness among young people
   • high level of brand consciousness
   • growing brand consciousness

   Brand consciousness among teenagers has grown with social media.

   The company's marketing aimed to increase brand consciousness in the region.

   There is a high level of brand consciousness in this market, so packaging matters.

Common combinations

growing brand consciousness

Growing brand consciousness has changed how companies advertise.

high brand consciousness

High brand consciousness means customers notice every detail of a product.

brand consciousness among consumers

Brand consciousness among consumers is stronger for clothes than for food.

raise brand consciousness

The campaign was designed to raise brand consciousness.

Synonyms and how they differ

label consciousness

Label consciousness is similar but focuses on the label or tag rather than the brand name.

consumer awareness

Consumer awareness is broader: it means knowing about products and companies in general, not just brands.

Word family

brand conscious adjective

Caring a lot about brand names when buying things.

brand noun

A product name made by a particular company.

Commonly confused: brand consciousness or brand awareness? brand consciousness or brand-conscious?

Practice

Make it your own

Write a sentence using “brand consciousness”, then check it and compare it with the examples above.

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