Meaning & use

brand

noun·Everyday

A name, symbol, or design that identifies a particular company's products and sets them apart.

See it in a sentence

The company spent millions building a brand that customers instantly recognize and trust.

She only buys one brand of coffee because she loves its rich, smooth flavor.

A note on using this word

Refers to the overall identity and reputation of a product line, not just its logo.

Words with a similar meaning

labeltrademark

Choose a synonym to suit the sentence. Meanings can overlap without being identical.

Another way to use it

2. verb

To mark an animal permanently with a hot iron to show ownership.

Ranchers gathered each spring to brand the newborn calves.

Make it your own

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