Meaning & use
broader audience
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Meaning
phrasefixed phrase
A larger and more varied group of people who see, read, or use something.
Grammar: Used as a noun phrase: reach a broader audience, appeal to a broader audience.
Patterns
- reach a broader audience
- appeal to a broader audience
- attract a broader audience
- a broader audience for something
The podcast moved to video to reach a broader audience.
Her second novel was written for a broader audience than the first.
The museum wants to attract a broader audience, including young families.
Common combinations
- reach a broader audience
- Social media helped the band reach a broader audience.
- appeal to a broader audience
- The simpler design appeals to a broader audience.
- attract a broader audience
- Free entry on Sundays attracts a broader audience.
- target a broader audience
- The new ads target a broader audience than before.
Synonyms and how they differ
- wider audience
- Almost the same meaning; 'wider' stresses size, while 'broader' stresses variety as well as size.
- general public
- This means everyone in society, not a specific group that a product or work is aimed at.
- mass market
- This is a business term for ordinary buyers as a whole, and it sounds more commercial than 'broader audience'.
Opposites
Word family
Commonly confused: broader audience or bigger audience?
broader audience vs bigger audience
'Bigger' only means more people; 'broader' also suggests more different types of people.
Practice
The streaming service added subtitles to ______.
Choose one answer.
'Reach a broader audience' keeps the article before the adjective and the singular noun. 'A broader audiences' is wrong because 'a' cannot go with a plural; the other two options put the words in an impossible order.
Make it your own
Write a sentence using “broader audience”, then check it and compare it with the examples above.