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Meaning & use

broader market

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UK/ˌbrɔːdə ˈmɑːkɪt/
US/ˌbrɔːdər ˈmɑːrkɪt/

Meanings

  1. phrasefixed phrasebusiness

    A larger group of possible buyers, including types of customers a company did not serve before.

    Grammar: Used as a noun phrase: enter the broader market, appeal to the broader market.

    Patterns

    • enter the broader market
    • appeal to the broader market
    • target the broader market
    • the broader market for something

    The company lowered its prices to enter the broader market.

    A budget version helped the brand appeal to the broader market.

    They are testing the app in the broader market before a full launch.

  2. phrasefixed phrasefinance

    In finance, the whole stock market rather than one company or sector.

    Grammar: Often used with 'the': the broader market rose today, while tech shares fell.

    Patterns

    • the broader market rose
    • the broader market fell
    • outperform the broader market
    • in line with the broader market

    The stock gained 4%, beating the broader market.

    Investors worried that trouble in one bank could spread to the broader market.

    The broader market was flat, but energy shares climbed.

Common combinations

enter the broader market
The firm entered the broader market with a cheaper model.
appeal to the broader market
The plain packaging appeals to the broader market.
outperform the broader market
The fund has outperformed the broader market for three years.
the broader market for electric cars
Prices are still too high for the broader market for electric cars.

Synonyms and how they differ

mass market
This means ordinary buyers in general and often suggests cheap, widely sold products.
wider market
Very close in meaning; 'wider' stresses size, while 'broader' stresses range and variety.
general market
This refers to the whole market without focusing on special groups, and is common in finance.

Opposites

niche marketspecialist market

Word family

broad adjective
Wide, or covering many different things.
broaden verb
To make something wider or more varied.
market noun
The buyers for a product, or a place where goods are sold.
marketing noun
The work of advertising and selling products.

Commonly confused: broader market or black market? broader market or broader audience?

broader market vs black market

This means illegal buying and selling, which is completely different from a larger group of ordinary buyers.

broader market vs broader audience

Use 'audience' for people who watch, read, or listen; use 'market' for people who buy.

Practice

The company cut prices to attract ______.

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