Meaning & use
wider audience
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Meanings
nouncountable or uncountable
A larger or more varied group of people who see, hear, or read something.
Grammar: Usually used with the definite article or a possessive: 'the wider audience', 'a wider audience'. It can be countable ('a wider audience') or uncountable ('reach wider audience').
Patterns
- reach a wider audience
- appeal to a wider audience
- attract a wider audience
The band changed their style to reach a wider audience.
Social media helped the artist find a wider audience for her work.
The museum wants to attract a wider audience by offering free entry on Sundays.
nounsingular
The general public, as opposed to a small group of specialists or insiders.
Grammar: Often used in the phrase 'the wider audience' to contrast with a small, expert group.
Patterns
- the wider audience
- beyond a wider audience
The report was written for experts, not the wider audience.
Her blog explains science to the wider audience in simple language.
Common combinations
- reach a wider audience
- The new advertising campaign helped the company reach a wider audience.
- appeal to a wider audience
- The film's humor appeals to a wider audience than expected.
- attract a wider audience
- The festival attracts a wider audience every year.
- target a wider audience
- The magazine is trying to target a wider audience with its new design.
- a wider audience for something
- There is now a wider audience for independent films.
Synonyms and how they differ
- broader audience
- Very similar, but 'broader' emphasizes range or variety rather than just size.
- larger audience
- Focuses only on number of people, not on variety.
- general public
- Refers to everyone, not a specific group; 'wider audience' often implies a group beyond a current one.
Opposites
Word family
Commonly confused: wider audience or wider audience?
wider audience vs wider audience
Not to be confused with 'wider audiences' (plural), which is less common and often considered incorrect in this phrase.
Practice
The new marketing strategy helped the brand ________ a wider audience.
Choose one answer.
'Reach a wider audience' is the standard collocation. 'Arrive' and 'go' do not take 'audience' as an object in this way, and 'get a wider audience' is less precise and less common in this context.
Make it your own
Write a sentence using “wider audience”, then check it and compare it with the examples above.