Meaning & use

wider audience

noun·Everyday

Last updated

UK/ˌwaɪdər ˈɔːdiəns/
US/ˌwaɪdər ˈɔːdiəns/

Meanings

  1. nouncountable or uncountable

    A larger or more varied group of people who see, hear, or read something.

    Grammar: Usually used with the definite article or a possessive: 'the wider audience', 'a wider audience'. It can be countable ('a wider audience') or uncountable ('reach wider audience').

    Patterns

    • reach a wider audience
    • appeal to a wider audience
    • attract a wider audience

    The band changed their style to reach a wider audience.

    Social media helped the artist find a wider audience for her work.

    The museum wants to attract a wider audience by offering free entry on Sundays.

  2. nounsingular

    The general public, as opposed to a small group of specialists or insiders.

    Grammar: Often used in the phrase 'the wider audience' to contrast with a small, expert group.

    Patterns

    • the wider audience
    • beyond a wider audience

    The report was written for experts, not the wider audience.

    Her blog explains science to the wider audience in simple language.

Common combinations

reach a wider audience
The new advertising campaign helped the company reach a wider audience.
appeal to a wider audience
The film's humor appeals to a wider audience than expected.
attract a wider audience
The festival attracts a wider audience every year.
target a wider audience
The magazine is trying to target a wider audience with its new design.
a wider audience for something
There is now a wider audience for independent films.

Synonyms and how they differ

broader audience
Very similar, but 'broader' emphasizes range or variety rather than just size.
larger audience
Focuses only on number of people, not on variety.
general public
Refers to everyone, not a specific group; 'wider audience' often implies a group beyond a current one.

Opposites

narrow audienceniche audience

Word family

audience noun
The group of people who watch, listen to, or read something.
wide adjective
Large in extent or range; the base of 'wider'.
widen verb
To make or become wider; e.g., 'widen your audience'.

Commonly confused: wider audience or wider audience?

wider audience vs wider audience

Not to be confused with 'wider audiences' (plural), which is less common and often considered incorrect in this phrase.

Practice

The new marketing strategy helped the brand ________ a wider audience.

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