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Meaning & use

conservative pricing

noun·Advancedbusiness

Last updated

UK/kənˌsɜːvətɪv ˈpraɪsɪŋ/
US/kənˌsɜːrvətɪv ˈpraɪsɪŋ/

Meanings

  1. noununcountablebusiness

    A cautious approach to setting prices, keeping them low or modest to avoid losing customers or overestimating demand.

    Grammar: Uncountable; use it with a singular verb and no article: 'Conservative pricing keeps sales steady.'

    Patterns

    • adopt conservative pricing
    • conservative pricing strategy
    • conservative pricing for something

    The startup chose conservative pricing to attract its first customers.

    Conservative pricing meant the product sold well but profits were thin.

    Analysts praised the airline's conservative pricing during the busy season.

  2. noununcountablebusinessfinance

    A pricing method that uses low estimates of future costs or demand when setting a price.

    Grammar: Also uncountable; often appears after 'a policy of' or 'an approach of'.

    Patterns

    • a policy of conservative pricing
    • conservative pricing assumptions

    The budget was built on conservative pricing assumptions about fuel costs.

    Their policy of conservative pricing protected them when the market dipped.

Common combinations

a conservative pricing strategy
A conservative pricing strategy helped the brand avoid a price war.
adopt conservative pricing
The board decided to adopt conservative pricing for the new service.
conservative pricing policy
Their conservative pricing policy kept loyal customers from leaving.
conservative pricing assumptions
The forecast used conservative pricing assumptions to be safe.

Synonyms and how they differ

cautious pricing
Almost the same, but 'cautious' stresses avoiding risk, while 'conservative' stresses keeping values low.
low pricing
This simply means cheap prices; it does not carry the idea of being careful or modest.

Opposites

aggressive pricing

Word family

price verb
To set the amount of money charged for something.
pricing noun
The activity of deciding how much to charge.

Commonly confused: conservative pricing or conservation pricing?

conservative pricing vs conservation pricing

This is not a standard phrase; 'conservation pricing' would suggest charging for protecting nature, which is different from cautious business pricing.

Practice

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