Meaning & use

counters service

noun·Advanced

Last updated

UK/ˈkaʊntəz ˌsɜːvɪs/
US/ˈkaʊntərz ˌsɜːrvɪs/

Meanings

  1. noununcountableBritish

    A way of serving customers in which they are helped face to face at a desk or window rather than by phone or online.

    Grammar: Used as a mass noun with a singular verb: "Counters service is available until noon."

    Patterns

    • offer counters service
    • counters service is available
    • counters service for something

    The bank still offers counters service for customers who prefer to talk to a person.

    Counters service at the post office ends at five o'clock, but the machines stay open.

    Many older people rely on counters service because they find apps confusing.

  2. nounsingularBritish

    The staff or department that deals with customers at counters, considered as a group.

    Grammar: Takes a singular verb when it means the team or section: "Counters service has moved to the first floor."

    Patterns

    • counters service has moved
    • contact counters service
    • counters service deals with something

    Counters service has moved to the first floor while the roof is repaired.

    If your form is missing, ask counters service to print another one.

    Counters service handles passport checks, while the website only takes payments.

Common combinations

offer counters service
The branch offers counters service on Saturdays.
counters service is available
Counters service is available from nine to five.
counters service counter
Please take your ticket to the counters service counter.
switch to counters service
The airline switched to counters service after customers complained about the call center.
counters service only
This ticket office is counters service only, so you cannot book by phone.

Synonyms and how they differ

over-the-counter service
Means roughly the same but is used more for buying medicines or shares, not for general help at a desk.
face-to-face service
Focuses on the personal contact rather than the physical counter, so it can also describe meetings in an office.
in-person service
A broader everyday term; it does not suggest a desk or window and is common in American English.

Opposites

online serviceself-service

Word family

counter noun
The desk or flat surface where a customer is served.
counter clerk noun
A person whose job is to serve customers at a counter.
service noun
Help or work done for customers.

Commonly confused: counters service or counter service? counters service or customer service?

counters service vs counter service

American English usually drops the plural s: "counter service." The meaning is the same, so choose the form that matches your variety of English.

counters service vs customer service

This means help given to customers in any form, including phone and email, while counters service means help given only at a physical counter.

Practice

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