Meaning & use

impulsive purchase

noun·Everyday

Last updated

UK/ɪmˌpʌlsɪv ˈpɜːtʃɪs/
US/ɪmˌpʌlsɪv ˈpɜːrtʃɪs/

Meanings

  1. nouncountable

    something you buy suddenly because you want it at that moment, without planning or thinking carefully.

    Grammar: Countable: you can say an impulsive purchase or impulsive purchases.

    Patterns

    • make an impulsive purchase
    • an impulsive purchase of something

    I went in for milk and made an impulsive purchase of an expensive watch.

    She regretted her impulsive purchase as soon as she got home.

    The store is designed to encourage impulsive purchases near the checkout.

  2. noununcountabletechnical

    the act of buying something suddenly without planning.

    Grammar: Uncountable when talking about the activity in general: Impulsive purchase is common among teenagers.

    Patterns

    • impulsive purchase of something
    • impulsive purchase behavior

    The study examined impulsive purchase among online shoppers.

    Impulsive purchase often increases during sales events.

Word forms

pluralimpulsive purchases

Common combinations

make an impulsive purchase
He made an impulsive purchase of a new phone.
regret an impulsive purchase
She often regrets her impulsive purchases.
impulsive purchase behavior
The app targets impulsive purchase behavior.
avoid impulsive purchases
Making a list helps you avoid impulsive purchases.

Synonyms and how they differ

impulse buy
More informal and common in everyday speech; impulsive purchase sounds slightly more formal or technical.
spur-of-the-moment purchase
Emphasizes the sudden timing rather than the lack of thought; it can be slightly more neutral.

Opposites

planned purchase

Word family

impulse noun
A sudden strong urge to do something.
impulsively adverb
In a sudden way, without thinking first.

Commonly confused: impulsive purchase or compulsive purchase?

impulsive purchase vs compulsive purchase

Compulsive means you cannot control the urge and do it repeatedly; impulsive means you do it quickly without planning, but you could control it.

Practice

She bought the shoes on a whim. It was a(n) ______ purchase.

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