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Meaning & use

leading brand

noun·Advanced

Last updated

UK/ˌliːdɪŋ ˈbrænd/
US/ˌliːdɪŋ ˈbrænd/

Meanings

  1. nouncountablebusiness

    The most popular or successful product name in a particular market.

    Grammar: Countable; often used with 'the' or 'a': 'the leading brand of coffee'.

    Patterns

    • the leading brand of something
    • a leading brand in something

    This company is the leading brand of smartphones in Europe.

    They want to become the leading brand in organic food.

    The leading brand often spends a lot on advertising.

  2. nouncountablebusiness

    A brand that is considered the best or most important in its category.

    Grammar: Countable; can be used in the plural: 'leading brands'.

    Patterns

    • one of the leading brands
    • among the leading brands

    It is one of the leading brands in the luxury car market.

    The store only sells leading brands of outdoor clothing.

    Consumers trust leading brands more than unknown ones.

Word forms

pluralleading brands

Common combinations

the leading brand in the market
Our goal is to be the leading brand in the market within five years.
one of the leading brands
She works for one of the leading brands in cosmetics.
a leading brand of something
They produce a leading brand of bottled water.
become the leading brand
The company became the leading brand after a successful ad campaign.

Synonyms and how they differ

market leader
Similar, but 'market leader' often refers to the company, while 'leading brand' refers to the product name.
top brand
Less formal; 'top brand' can mean a high-quality brand, not necessarily the number one.

Opposites

unknown brand

Word family

brand noun
A product name or a type of product made by a company.
branding noun
The activity of giving a product a name and image.

Commonly confused: leading brand or leading hand?

leading brand vs leading hand

Not related: a 'leading hand' is a senior worker in a manual job, not a product.

Practice

After years of strong sales, the company finally became the ______ in soft drinks.

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