Meaning & use
logos
An appeal to logic and reason used to persuade an audience, especially in rhetoric.
See it in a sentence
The lawyer's closing argument relied on logos, presenting evidence and statistics rather than emotion.
Aristotle identified logos, ethos, and pathos as the three modes of persuasion in rhetoric.
A note on using this word
Contrasts with "ethos" (credibility) and "pathos" (emotion); do not confuse this rhetorical term with "logo," a company symbol.
Words with a similar meaning
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