Meaning & use
market intelligence
Last updated
Meanings
noununcountablebusiness
Information gathered about customers, competitors and trends in a particular market, used to help a company make decisions.
Grammar: Uncountable: gather market intelligence, not a market intelligence.
Patterns
- market intelligence on something
- gather market intelligence
The startup collected market intelligence before choosing a price.
Good market intelligence told us that rivals were about to cut costs.
She leads a team that turns raw sales data into useful market intelligence.
noununcountablebusiness
The department or team responsible for gathering and analyzing that information inside a company.
Grammar: Used as a name for a team: she works in market intelligence.
Patterns
- work in market intelligence
He moved from sales to market intelligence last year.
Market intelligence presents its findings every quarter.
The head of market intelligence reports directly to the chief executive.
Common combinations
- gather market intelligence
- The firm gathers market intelligence from surveys and public reports.
- market intelligence report
- The market intelligence report predicts slower growth.
- competitive market intelligence
- Competitive market intelligence helps us watch rival launches.
- rely on market intelligence
- Retailers rely on market intelligence to plan stock.
- market intelligence tool
- They bought a market intelligence tool to track prices.
Synonyms and how they differ
- market research
- Market research usually means surveys and studies done to answer a question, while market intelligence is the continuing flow of information.
- business intelligence
- Business intelligence centers on a firm's own internal data, whereas market intelligence looks at the outside market.
- competitor analysis
- Competitor analysis covers rivals only, so it is narrower than market intelligence.
- insights
- Insights are the conclusions drawn, while market intelligence is the collected information itself.
Word family
- intelligence noun
- useful information, or mental ability
- intelligent adjective
- able to learn and understand
- market noun
- place or system where goods are traded
- marketing noun
- the work of promoting and selling products
Commonly confused: market intelligence or market research?
market intelligence vs market research
Market research is a specific study; market intelligence is ongoing and broader in scope.
Practice
The company hired an analyst to gather ___ about rival pricing.
Choose one answer.
Market intelligence is uncountable, so no article or plural is used. Market intelligences is not used in standard English.
Make it your own
Write a sentence using “market intelligence”, then check it and compare it with the examples above.