Meaning & use
oversaturate
Last updated
To saturate something to an excessive degree, or to flood a market or audience with more of something than it can absorb.
See it in a sentence
Studios worry about oversaturating the market with too many sequels in a short time.
Adding too much dye can oversaturate the fabric, making the color look unnatural.
A note on using this word
In photography and design, "oversaturate" describes colors pushed beyond natural-looking intensity, while in marketing it describes flooding a market with too much of one product.
Words with a similar meaning
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