Meaning & use

prosperity in business

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UK/prɒˈsperəti ɪn ˈbɪznəs/
US/prɑːˈsperəti ɪn ˈbɪznəs/

Meanings

  1. phraseuncountable

    the state of a company or an industry doing well, growing, and making good money over time.

    Grammar: Used as an uncountable noun phrase: say prosperity in business is rising, not a prosperity.

    Patterns

    • prosperity in business depends on something
    • bring prosperity in business
    • a period of prosperity in business

    Cheap loans and steady demand brought a decade of prosperity in business to the region.

    Analysts say prosperity in business depends more on skills than on tax cuts.

  2. phraseuncountablebusiness

    the general success and wealth of a country's commercial activity.

    Grammar: Often used with verbs like measure, boost or threaten when talking about a whole economy.

    Patterns

    • measure prosperity in business
    • boost prosperity in business
    • threaten prosperity in business

    Governments measure prosperity in business using output, jobs and investment figures.

    A long strike could threaten prosperity in business across the whole coast.

Common combinations

economic prosperity
Economic prosperity returned once exports picked up.
bring prosperity to
The new port brought prosperity to nearby towns.
a period of prosperity
The country enjoyed a long period of prosperity after the war.
prosperity depends on
Prosperity depends on stable prices and confident consumers.
share in the prosperity
Workers demanded a fair share in the prosperity they had helped create.

Synonyms and how they differ

success
Success is broader and can describe one person, one product or one deal, while prosperity in business suggests continuing wealth over time.
boom
A boom is a short, strong period of growth; prosperity in business is a steadier, longer condition.
wealth
Wealth is the money and assets themselves, whereas prosperity in business is the healthy state of earning and growing.

Opposites

Word family

prosper verb
to grow strong and successful, especially financially.
prosperous adjective
successful and wealthy.
prosperously adverb
in a successful or wealthy way.

Commonly confused: prosperity in business or profit?

prosperity in business vs profit

Profit is the money left after costs in one period; prosperity in business is the wider, longer-term condition of doing well.

Practice

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