Meaning & use
brand share
Last updated
Meaning
nouncountable or uncountablebusiness
The percentage of total sales in a market that belongs to one particular brand.
Grammar: Can be countable (a brand share) or uncountable (brand share). Often used with verbs like gain, lose, or increase.
Patterns
- brand share of something
- gain brand share
- lose brand share
The company's brand share rose to 25 percent after the new ad campaign.
They are trying to increase their brand share in the Asian market.
A strong brand share can give a company more power with retailers.
Word forms
| plural | brand shares |
|---|
Common combinations
- gain brand share
- The brand gained share after lowering its prices.
- lose brand share
- The company lost brand share to a cheaper competitor.
- brand share of the market
- Its brand share of the market is now over 30 percent.
- increase brand share
- They hope to increase brand share with a new product line.
Synonyms and how they differ
- market share
- Market share can refer to a company or a brand; brand share is specifically about one brand.
- share of market
- A less common way to say the same thing; brand share is the standard business term.
Word family
Commonly confused: brand share or market share?
brand share vs market share
Market share is the portion of a market held by a company; brand share is the portion held by a specific brand.
Practice
What does 'brand share' mean?
Choose one answer.
Brand share is the portion of total market sales that belongs to one brand. Option A, C, and D describe other business measures, not brand share.
Make it your own
Write a sentence using “brand share”, then check it and compare it with the examples above.