Meaning & use
customer value
Last updated
Meanings
noununcountable
The benefit a customer believes they get from a product or service compared with its cost.
Grammar: Used as an uncountable noun: talk about customer value in general, not 'a customer value'.
Patterns
- deliver customer value
- create customer value
- customer value proposition
The company's success comes from its focus on customer value.
To increase customer value, they added free delivery and a longer warranty.
Managers discussed how to measure customer value across different products.
noununcountablebusiness
The total amount of money a customer spends with a company over time.
Grammar: Also uncountable; often used in marketing to talk about long-term profit from a customer.
Patterns
- lifetime customer value
- increase customer value
By improving customer service, they raised lifetime customer value.
Analysts track customer value to decide which customers to keep.
Common combinations
- deliver customer value
- The new design delivers better customer value at a lower price.
- create customer value
- Marketing teams try to create customer value through better features.
- customer value proposition
- Their customer value proposition is simple: faster service at the same cost.
- measure customer value
- It is hard to measure customer value without good data.
- lifetime customer value
- Lifetime customer value helps firms decide how much to spend on ads.
Synonyms and how they differ
- perceived value
- Focuses on what the customer thinks the product is worth, not just the benefit compared with cost.
- customer benefit
- Usually refers only to the good things a customer gets, without mentioning cost or comparison.
Word family
Commonly confused: customer value or customer service?
customer value vs customer service
Customer service is the help a company gives to customers; customer value is the overall benefit customers get.
Practice
Which sentence uses 'customer value' correctly?
Choose one answer.
'Customer value' is uncountable, so it does not take 'a' or a plural form. Option 1 is correct because it uses the phrase as an uncountable noun.
Make it your own
Write a sentence using “customer value”, then check it and compare it with the examples above.