family brand

Meanings

1. 1nouncountablebusiness

   A single brand name used for a group of related products made by the same company.

   Grammar: Countable: you can say 'a family brand' or 'family brands'.

   Patterns

   • a family brand of something
   • under a family brand
   • extend a family brand

   The company sells soap, shampoo, and toothpaste under one family brand.

   A family brand can save money on advertising because one name covers many products.

   They decided to launch the new drink as part of their existing family brand.

2. 2nouncountableinformal

   A brand that a particular household regularly buys and feels loyal to.

   Grammar: Countable; often used with 'their' or 'the family's'.

   Patterns

   • someone's family brand
   • a family brand of something

   For my parents, that cereal is the family brand — they've bought it for thirty years.

   Their family brand of coffee is only sold in one local shop.

Word forms

Common combinations

a family brand of

They market a family brand of cleaning products.

under a family brand

All these snacks are sold under a family brand.

family brand strategy

The firm switched to a family brand strategy to cut costs.

extend a family brand

It is risky to extend a family brand into a completely different market.

Synonyms and how they differ

umbrella brand

Very close in business use; 'umbrella brand' often emphasizes that one name covers many different product lines.

brand family

A related term that can mean a set of brands owned by one company, rather than one name used for many products.

Opposites

Word family

brand noun

A product name or the identity of a company's goods.

branding noun

The activity of creating and managing a brand image.

branded adjective

Carrying a well-known brand name.

Commonly confused: family brand or brand family? family brand or house brand?

Practice

Make it your own

Write a sentence using “family brand”, then check it and compare it with the examples above.

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