family brands

Meanings

1. 1nounpluralbusiness

   Brands that are owned by the same company and marketed together, or brands named after a family.

   Grammar: Always plural; the singular is 'family brand'. Takes a plural verb: 'Family brands are popular.'

   Patterns

   • a portfolio of family brands
   • launch family brands
   • family brands of something

   The company manages several family brands, including soap and shampoo lines.

   Family brands often share the same logo and values.

   They decided to sell their family brands to a larger corporation.

2. 2nounpluralbusiness

   Brands that carry the name of the family that owns or founded the business.

   Grammar: Plural; use with a plural verb. Often appears in business history or marketing.

   Patterns

   • a family brand
   • build family brands
   • family brands such as …

   Many Italian fashion houses are family brands that have lasted for generations.

   The winery is one of the oldest family brands in the region.

Word forms

Common combinations

a portfolio of family brands

The group has a portfolio of family brands in food and drink.

launch family brands

The retailer plans to launch family brands for household goods.

family brands such as

Family brands such as Ford and Walmart are known worldwide.

Synonyms and how they differ

house brands

House brands are owned by a retailer and sold only in its stores, while family brands can be sold anywhere.

umbrella brands

Umbrella brands cover many products under one name, whereas family brands may be separate brands owned by one company.

Word family

brand noun

A product name or trademark.

branding noun

The activity of creating a brand image.

branded adjective

Marked with a brand name.

Commonly confused: family brands or family brand?

Practice

Make it your own

Write a sentence using “family brands”, then check it and compare it with the examples above.

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