national brand

Meanings

1. 1nouncountablebusiness

   a product brand that is sold throughout a whole country and recognized nationally, rather than only in local stores.

   Grammar: Countable: 'a national brand,' 'several national brands.'

   Patterns

   • a national brand
   • national brands
   • compete with national brands

   The small company grew into a national brand within five years.

   Supermarkets often sell both national brands and their own store brands.

   Consumers trust national brands more than unknown local products.

2. 2nouncountablebusiness

   a brand associated with a particular country and seen as representing that country internationally.

   Grammar: Countable: 'a national brand' can mean a brand that symbolizes a nation.

   Patterns

   • a national brand for a country
   • become a national brand

   The airline is considered a national brand for the country.

   Tourism officials want to promote the city as a national brand.

Word forms

Common combinations

a leading national brand

It is a leading national brand in the soft drink market.

national brand vs. store brand

Shoppers compared the national brand with the cheaper store brand.

build a national brand

The founders worked hard to build a national brand.

national brand advertising

National brand advertising is expensive but reaches millions.

Synonyms and how they differ

name brand

More informal; it refers to a well-known brand, not necessarily one sold nationwide.

major brand

Focuses on size and market share rather than national distribution.

Opposites

Word family

brand noun

A product name or identity; the base word.

branding noun

The process of creating a brand image.

Commonly confused: national brand or nationality?

Practice

Make it your own

Write a sentence using “national brand”, then check it and compare it with the examples above.

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