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Meaning & use

re-branded

verb, adjective·Everyday

Last updated

UK/ˌriːˈbrændɪd/
US/ˌriːˈbrændɪd/

“re-branded” is a form of “re-brand”.

Meanings

  1. verbtransitive

    gave a company, product, or person a new name, logo, or image in order to change how people see them.

    Grammar: Takes an object: they re-branded the airline. The active base form is 're-brand'.

    Patterns

    • re-brand something
    • re-brand something as something
    • be re-branded as something

    The chain re-branded its smaller stores as budget outlets.

    After the scandal, the charity re-branded itself with a friendlier logo.

    The drink was re-branded and sold to a younger audience.

  2. adjectivebefore a noun

    having been given a new name, logo, or image.

    Grammar: Used before a noun to describe the thing that has already changed: the re-branded product.

    Patterns

    • a re-branded product
    • a re-branded company
    • a freshly re-branded service

    The re-branded airline kept the same planes but painted them bright green.

    Shoppers were confused by the re-branded cereal boxes on the shelf.

Word forms

base formre-brand
third person singularre-brands
past tensere-branded
past participlere-branded
-ing formre-branding

Common combinations

re-brand a company
They hired an agency to re-brand the company before the launch.
re-brand as something
The hotel re-branded as a luxury spa resort.
a re-branded version
This is just a re-branded version of last year's phone.
completely re-branded
The magazine was completely re-branded for a younger readership.
re-branded product
The re-branded product sold better than the original.

Synonyms and how they differ

renamed
Focuses only on a new name; 're-branded' usually means a wider change of image, logo, and message.
relaunched
Suggests the product was presented to the public again, often with new features, not just a new look.
repositioned
A marketing term for changing where a product sits in customers' minds; it may involve no name change at all.

Word family

re-brand verb
to give a new name or image to something.
re-branding noun
the process or act of giving something a new name or image.
brand noun
the name, design, or image that identifies a product or company.
branding noun
the work of creating and managing a brand's image.

Commonly confused: re-branded or branded? re-branded or rebounded?

re-branded vs branded

Means marked with a brand, or officially labeled in a certain way (branded a traitor). 'Re-branded' adds the idea of doing it again or differently.

re-branded vs rebounded

Sounds similar but means recovered or bounced back, as in prices or a ball; it has nothing to do with names or images.

Practice

The coffee chain ______ its cafés as cozy neighborhood hangouts last year.

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