Meaning & use

rolling out

phrase, verb·Everyday

Last updated

UK/ˌrəʊlɪŋ ˈaʊt/
US/ˌroʊlɪŋ ˈaʊt/

“rolling out” is a form of “roll out”. See that entry for the full set of meanings.

Meanings

  1. phraseuncountable

    the act of making a new product, service, or system available to more people or places.

    Grammar: Used as a noun phrase. Often followed by 'of': the rolling out of the new software.

    Patterns

    • the rolling out of something
    • a rolling out of something

    The rolling out of the vaccine started in care homes.

    The company announced the rolling out of its new payment system next month.

    The rolling out of the scheme was delayed by bad weather.

  2. verbtransitive or intransitive

    present participle of 'roll out'; in the process of introducing something new to many people or places.

    Grammar: Part of the verb phrase 'be rolling out'. It can take an object: They are rolling out the update.

    Patterns

    • be rolling out something
    • be rolling out to somewhere

    The school is rolling out a new reading program this fall.

    They are rolling out the service to rural areas first.

    The government is rolling out free meals for all students.

Common combinations

the rolling out of
The rolling out of the new policy will take six months.
a nationwide rolling out
A nationwide rolling out of the vaccine is planned for spring.
rolling out a product
They are rolling out a product that many people have asked for.
rolling out to customers
The app is rolling out to customers in Europe today.

Synonyms and how they differ

launch
A launch is the event of starting something new; rolling out suggests a gradual process over time or space.
introduction
Introduction is a more formal, general word for bringing something in; rolling out often implies stages or many locations.
deployment
Deployment is used especially for software or military forces; rolling out is broader and more everyday.

Opposites

withdrawalphasing out

Word family

roll out phrasal verb
to introduce something new to many people or places.
rollout noun
the official introduction of a new product or service.

Commonly confused: rolling out or roll out?

rolling out vs roll out

'Roll out' is the base form; 'rolling out' is the -ing form used after 'be' or as a noun.

Practice

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